Add A Qr Code To Your Business Card
There are two ways you can use a QR code on your business card:
- The QR code links to a messenger bot.
- The QR code adds your business details into the clients phone when scanned.
This is a tiny detail, but it makes a big difference with customers. Giving clients an easy way to contact you and get an immediate response goes a long way in establishing trust.
Use Facebook To Advertise Directly To Customers
Using Facebook Ad funnels can help your potential customer get to know more about your shop and make them ready to book in for a tattoo.
You can also run competitions on Facebook posts and use viral bots to message anyone who engages with them in their Facebook Messenger app. This turns them into subscribers that you can message in the future.
Put Down The Paper & Pen
It can be intimidating to move from a tattoo scheduling process youve always known. The one your artists and clients are familiar with. But, what if that booking process is beginning to show cracks signs of wear at the seams. A double-booking here, a missed reminder there. No-shows leaving your top artists twiddling their thumbs with $0 days.
When is enough enough.
Angel Caban, owner, Guardian Art Gallery told us this when we recently interviewed him:
Everything we did was by hand, so appointments were held in a notebook by hand in calendars on computers, and everything was scattered all over the place. Nice thing about Bookedin, it was all in one, so I was able to make my appointments and to even take payments, so everything came together all in one, which was really nice.
A booking app is just about the organization, up-front payments & convenience it gives you. Your clients get to book appointments online without having to create an account and receive automated reminders in the places theyre checking every day anyway .
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Theres A Much Bigger Emotional Exchange When You Work With Custom Clients
There are two traditional models for tattoo parlors, with various combinations between the two: First, there are walk-in shops, where clients are primarily asking to get a tattoo on the spot. They choose from pre-drawn designs in the studio, and after the appointment, you might never see them again. Then there are all-custom shops, where artists work with clients ahead of time to design something original. It can take months of drawing and talking through the tattoo before someone eventually gets it done. The process of creating custom tattoos can be incredibly rewarding because of the profound relationships you form with your clients. At the same time, its sometimes a relief to meet a walk-in, where all you have to do is put the ink on someone without having to invest in creating the tattoo over an extended period of time.
If Someone Comes In With A Bad Idea You Have To Tell Them
Theres no way for a client to know what makes a good tattoothats something you can only learn from years of tattooingso Nead says its your job to provide guidance and feedback about the tattoo they want to get. Of course, some people are stubborn about their ideas, so if you cant visualize a way to make their concept look good as a tattoo, you should turn them away. Nead doesnt do tattoos that she finds offensive or in poor taste.
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Creating A Good Atmosphere
Once you have managed to get your client into your tattoo shop, make them want to stay there. Its important to put yourself in your place of business, especially if you want an authentic experience, but remember that the client is who you are trying to sell.
Paint your walls a calming color, like dark gray-blue. Decorate the walls with your personal portfolio so potential clients can browse and make sure that your tattoo shop is the one for them.
Consider leaving up-to-date tattoo magazines around for clients who have to wait. Sometimes even a simple picture can help inspire successful tattoos.
Play music that is going to keep you inspired without annoying your clientele. And try to keep the temperature at a comfortable place. You want to keep these people in your chair, after all.
The Drawbacks And Risks Of Being A Tattoo Artist
Related
Tattoo artists create permanent works of art that adorn people’s bodies. Because the artist’s canvas is the customer’s skin, there is no room for error. Despite the high stakes, there are definite pros of being a tattoo artist, such as flexible hours, making a living from your artistic talent, and working with a group of creative people who share your passion for body art. There are also very real risks and drawbacks, including uncertain income and the possibility of infection.
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The 10 Best Freelance Tattoo Designers To Hire In 2022
Youll notice the tattoo designers on 99designs are split into three categories: Entry, Mid and Top level. Our in-house team hand-vets every designer on the platform to determine where they fit best.
To achieve top level status, a tattoo designer has to have a solid record of creating high-concept designs that meet and often, exceed clients expectations. But it takes more than creativity to be a top level designer. The designers we choose to bear this title are designers whose technical skills enable them to create usable products and whose communication skills dont just satisfy clients, but bring them back to 99designs when they want more tattoos designed.
We Tell You How To Take Care Of Those First Tattoo Jitters Whether It’s Budget Concerns Pain Panics Parental Pressure Or Permanence Problems
There are many people who dont give getting their first tattoo a second thought. They jump right in and do it. For many others, that certainly isnt the case. We all confront important life changes or moments differently, and getting a new tattoo, especially a first, is one of those times when unexpected anxiety or stress can step in.
But that definitely doesnt have to be the case! In this guide, we give the best advice we can for those who are looking for information on how to get over pre tattoo nerves or how to get over tattoo anxiety in general. Whether you are suffering from a fear of tattoos, or your nerves are just a bit shaky, or needles totally freak you out…all of those feelings are totally understandable and were here to help.
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Sometimes Youll Feel Like A Therapist
People will bring you their most painful moments and ask you to turn them into artwork. During the Iraq War, Nead tattooed an active member of the military who was home on leave. She remembers that he was so raw and wounded and wanted a tattoo of his company insignia to mark how he was never going to be the same person. Sometimes people talk through those kinds of memories during their appointments, and Nead believes theres something inherently therapeutic about the processit can feel good to have care and attention for a few hours. As a tattoo artist, you cant really bring your own emotional baggage to the tattoo parlor. It doesnt matter if youve had a stressful morningyou need to learn to leave that stuff outside the door and be completely there for that person in the moment.
First Tattoo Anxiety: Straight To The Point
Simply said: find a really good artist you trust, admire, and who treats you with respect. Listen to your inner voice. Take your time. Do research. Ask questions. Brush off any outside pressure. And definitely get excited! This is an awesome moment in your life!! Take a chance…live large.
Anxiety and tattoos can often go hand in hand for a lot of people, so dont think youre alone. So many people are scared of getting a tattoo. Even sometimes hardcore collectors will tell you that although they love the art form so much…they dont really look forward to the process. We are, after all, human! And kudos to you for overcoming fear. Tattoos are definitely worth the effort.
However, the fact that youre reading this, and doing the research, is a great start! It means youre taking this step very seriously and that you want to enjoy it as much as possible! And you totally should have as much fun as possible during your first tattoo experience. Its something that youll never forget. Take all of the advice given above and youre sure to do great. Then when you get super old and wrinkly, youll take a good look at your skin and know you lived life to the fullest, freest, and completely authentic to you. Nothin better than that.
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How To Take Care Of A Tattoo:
- Head Tattoo Aftercare Instructions: While youre preparing to get a head tattoo, you need to know that the process of recovering a head tattoo is delicate. Head Tattoo Aftercare is important to take seriously as this is the area of your skin where hair follicles grow and this makes the process very different from any other tattooed body part. After the first few days of having your head tattooed, the cleansing process is fairly easy, but when the hair starts to grow, the area of the colored skin becomes prickly. This not only causes itching, but also pushes the ink upwards. Applying head tattoo aftercare products can also be difficult as hair begins to grow in the area. Keeping your head tat clean with Tattoo Soap and applying Tattoo aftercare ointment sparsely is essential, and must be done carefully. This helps the scabs come out and you may see exfoliation of dandruff-like colorful particles. Be gentle when washing, and this will assist the traumatized skin to recover easily.
- Elbow Tattoo Aftercare Instructions: Getting an elbow tattoo can be a challenge because this is the area of your body that lacks air circulation. You need to make sure that when you get yourself inked in the elbow area you wear clothes that would allow the tattoo to breathe, but also not be in direct sunlight. Of course, be sure to apply a trusted Tattoo aftercare ointment to help the area of your skin recover faster by staying adequately moisturized.
Evening And Weekend Work Hours
Tattoo artists often work around their clients’ schedules to accommodate the best times that they can get a tattoo. Since their clients may schedule a tattoo after work or on their day off, tattoo artists often perform tattoos in the evenings and on the weekends. You may work with the client to schedule a time that works best for both of you, though it may be useful to the client if you offer flexible schedule times.
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Focus In On Your Signature Style
Having a shop with one signature style is unlikely and when youre trying to beat out your competition, not in your best interest. What youre looking for are artists whove honed in on their signature styles. To fill up your online appointment schedule day after day you need artists on your roster who know their strengths and their weaknesses.
If theyre unaccustomed to saying no to potential clients because a tattoo is outside their wheelhouse, they arent the best fit for your shop. After all, being known as a shop with specialists is a good thing. Tattoos are a lifelong commitment. Clients need to know the artist putting that piece on their body has chosen to dedicate their career to learning one discipline.
Sure, in the beginning, its going to hurt. But in the end, youll have a client list full of people youre stoked to have in your shop. Not to mention a group of artists excited to come to work.
Claim A Listing On Google My Business
You can get your tattoo shop known through local SEO by adding your business information to Google Maps, Search, and other Google properties with .
Once you have that done, you can ask your clients to search for you on Google and leave a review. This will increase your chances of getting even more customers. If you dont want to say this to them directly, use stickers or other forms of printed marketing materials in your tattoo shop that asks them to leave a review.
Make sure your sticker has all the places your customers can find you and leave a review or tag you in their photos.
In this way, youre also asking your clients for referrals.
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Chapter : Online Portfolio
As with most decisions, when someone wants to research an important purchase, they tend to look on the Internet first. Tattoos are no different, and when somebody has an idea for their next tattoo, they are likely to compare it to similar works online.
As with any art form, a solid portfolio will ideally show off both the strength and range of your skills. With tattoo art, this is particularly important, as the content possible is nearly limitless. Despite this, any good tattoo artist should have a style visible within in their work that the connoisseur can identify. Have your employees been vigilant about studying other artists styles, both classical and modern, in order to guarantee that they reflect that knowledge in their work? Classy portfolios full of individuality and artistic nuance are often the most impressive, which will be more successful.
Having all the artists at your tattoo shop create detailed portfolios is a great way to show what your business can offer potential clients. By showcasing artists work, you can create a sense of prestige that will be associated with your shop, while also allowing the client to choose what artists style best suits their needs. When it comes to important life decisions and the purchase of art, the client will want their personal vision to be your guide.
Find New Traffic Via Influencers
This one is a bit hit or miss because it depends entirely on who your shop caters to. However, if you find an influencer that fits well with your shop, it can be like having a glowing Google Review…times ten.
An influencer is a person with a hefty social media following who actively hypes up your shop to their followers. Your shop might give them a free tattoo. In exchange, the influencer will make several Instagram stories about their tattoo experience and then post the finished tattoo on their page and tag your shop.
Need Local Followers
In this situation, the person would need to have lots of local followers. Working with an influencer will only be helpful if they are directly connected to your target audience and their followers are active and engaged.
Before you reach out, make sure to look at their past posts and behavior. Make sure youre comfortable being associated with them. And if the exchange is for a tattoo, create a contract stating exactly what you expect from them and determining what design they want before you agree. One mention from them on their Instagram is probably not worth a 10-hour tattoo.
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What To Think About When Hiring A Tattoo Designer
The best way to find the right tattoo designer to look at designer portfolios . Dont just look for past work that matches the tattoo design you have in your headlook at little things like the use of shading, gradients, art style and the kinds of subjects used. For example, if text is part of your tattoo design, look for designers who have text-heavy pieces in their portfolios that use the fonts you like. Start your search with ideas in mind to help you weed out designers who arent a good fit, but also be open to suggestions from designers because they might have a different take on your idea that you end up liking better than how you originally envisioned it.
A few key points to think about when youre searching for the right tattoo designer to hire are:
- Your timeline for your project
- General and specific style ideas
- The designers level on 99designs
- How well your design will translate to an actual tattoo. You might have to make adjustments to your design to make it into a tattoo that will look great on your body, like darkening pastel tones in a design to make them pop against fair skin. One way to approach this part of the process is to find a tattoo artist first and talk to them about colors you should use and other design elements based on where you want the tattoo, then find a designer.
Add Credibility To Your Business With A Website
As a business owner, you need to have a professional website for your business. Not only does a website open you up to new people, but it also increases your credibility. It is something that pops up as soon as people search for you.
Heres a checklist that you could follow:
- First, you need to pack your website with your branding. Showcase your style.
- Upload a photo gallery and put up portfolios of your artists.
- Testimonials from previous clients to show your professionalism and accountability.
- Include a contact form for the visitors to generate leads and provide a link to all your social handles.
- You can also sell some merchandise on your website as well as your store. This creates a sense of belonging and would appeal to your clients.
- Do have a CTA for you your visitors to book an appointment, if they decided to get a tattoo
- Now that you have a website, how to get more people to click and visit it?Well, SEO is the answer. Search Engine Optimization optimizes your visibility online. It is the art of marketing your website on the internet.
With Appointys tattoo shop software, make digital marketing of your business easier by adding booking CTAs to your website as well as social media:
In the long run, this will prove to be the better way to manage your clients, staff, and your business.
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